#YLSBEAUTYHOTEL The Immersive pop-up

In unique spaces through NYC, luxury brands are taking over and curating everything: from who gets the invites, what the Instagram-able moment is, to the best ways to show off their brand.

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Spectacular NOIR at Bergdorf Goodman

The elevator doors open and there it is, a lifesize black stallion surrounded by candles greeting guests. When would you see this... only at Bergdorf Goodman. The fashionable crowd decked out in leather, lace, and mesmerizing combos make their way down the hall to the main event... Linda's curated magical shop within the store at BG.
 

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